Zucked



Zucked The story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it.If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund s bottom line, than his early service to Mark Zuckerberg Still a large shareholder in Facebook, he had every good reason to stay on the bright side Until he simply couldn t.ZUCKED is McNamee s intimate reckoning with the catastrophic failure of the head of one of the world s most powerful companies to face up to the damage he is doing It s a story that begins with a series of rude awakenings First there is the author s dawning realization that the platform is being manipulated by some very bad actors Then there is the even unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face.And then comes the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put To McNamee s shock, even still Facebook s leaders duck and dissemble, viewing the matter as a public relations problem Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travelers who share his concern, and help him sharpen its focus Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy broadly to our public health and to our political order.Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma This is the story of a company and its leadership, but it s also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it The result of that effort is a wise, hard hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us. New Download Zucked [ By ] Roger McNamee [ Kindle ePUB or eBook ] – heartforum.co.uk

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American Books ↠ Zucked  PDF by × Roger McNamee ↠ – heartforum.co.uk
  • Hardcover
  • 352 pages
  • Zucked
  • Roger McNamee
  • 01 February 2017
  • 0525561358

10 thoughts on “Zucked

  1. Mehrsa says:

    Fascinating account from an insider on facebook A few points I took away after reading this 1 Facebook responds to every problem with a tech fix The world is bugs to be fixed to Zuck 2 Facebook will sacrifice everything for increased growth and connection3 Facebook knows their potential for harm and they seem not bothered by it4 Facebook should not have so much power over our lives5 This is the tip of the iceberg We can bring down facebook thru regulation and the problem will still ex Fascinating account from an insider on facebook A few points I took away after reading this 1 Facebook responds to every problem with a tech fix The world is bugs to be fixed to Zuck 2 Faceboo...

  2. Michael Perkins says:

    Its first iteration, Facemash, invited Harvard students to compare photos of female classmates photos Zuckerberg stole from online student housing directories for the high cause of determining who was hotter Yes, the world s fourth most valuable company can trace its origins to the frustrated misogyny of an ur incel The moral vacuousness Zuckerberg displayed as a young adult should have told us something about how he and many other young disrupters intended to operate Hostile foreign Its first iteration, Facemash, invited Harvard students to compare photos of female classmates photos Zuckerberg stole from online student housing directories for the high cause of determining who...

  3. Gayle Fleming says:

    I know I know You have nothing to hide so you don t care if your personal data is collected The benefits you believe you derive from the big three internet platforms Facebook, Google andfar outweigh the information they collect about you Well, dream on sucker Seriously This book is frightening in the way it explains how our personal data is monetized, manipulated and distributed in nefarious and unscrupulous ways My eyes have been opened and I will never view Facebook as a benign I know I know You have nothing to hide so you don t care if your personal data is collected The benefits you believe you derive from the big three internet platforms Facebook, Google andfar outweigh the information they collect about you Well, dream on sucker Seriously This book is frightening in the way it explains how our personal data is monetized, manipulated and distributed in nefarious and unscrupulous ways My eyes have been opened and I will never view Facebook as a benign entity that connects the world as I once did The filter bubbles that Facebook creates with its algorithms and the personal bubbles that Facebook users create for themselves has served to drive us apart rather than bring us together in any meaningful way This book tackles not just the dangers of the data collecting, algorithm manipula...

  4. Gary Singh says:

    Words coming soon

  5. Nancy says:

    I won this in a Goodreads giveaway.More proof of the damage happening via Facebook Of course I am posting a review of a book about the dangers of social networks on a social network site Anyway I can hopeof this information gets out in the world.

  6. Marie says:

    My trust in Facebook has been misplaced The algorithms choose posts calculated to press emotional buttons because scaring users or pissing them off increases time on site Facebook is the fourth most valuable company in America and its value stems from its mastery of surveillance and behavioral modification Google put a fence around half of a public park and started commercializing it User privacy has become a pawn to be traded to accelerate growth Facebook allows users to connect to o My trust in Facebook has been misplaced The algorithms choose posts calculated to press emotional buttons because scaring users or pissing them off increases time on site Facebook is the fourth most valuable company in America and its value stems from its mastery of surveillance and behavioral modification Google put a fence around half of a public park and started commercializing it User privacy has become a pawn to be traded to accelerate growth Facebook allows users to connect to other sites using only their Facebook password This also enables Facebook to track the users To make its advertising valuable, Facebook needs to gain and hold user attention which it does with behavior modification techniques that promote addiction Facebook and Google were pretending to be neutral but they are filtering content in ways that are invisible to users It is no accident that Facebook s terms of service and privacy settings are hard to find and nearly impossible ...

  7. Steve Peifer says:

    There are some good things in this book I really didn t understand filter bubbles before, and it was revelatory The author is clearly smart, and he seems to be the Forest Gump of technology his fingerprints can be found all over.Facebook is the result of the marriage of naivety, arrogance and surrounding yourself with people who think you can do no wrong Zuckerberg has the smartest people on the planet working tirelessly to make you want to click on ads that is where their resources were em There are some good things in this book I really didn t understand filter bubbles before, and it was revelatory The author is clearly smart, and he seems to be the Forest Gump of technology his fingerprints can be found all over.Facebook is the result of the marriage of naivety, arrogance and surrounding yourself with people who think you can do no wrong Zuckerb...

  8. Pamela N. says:

    People have, at times, accused me of believing in conspiracies, or seeing patterns that do not exist, only to have the NY Times break a story, or an author publish an expose, which inevitably explainsthoroughly what I had observed Roger McNamee wrote the book that explains the phenomenon of the social media effect, and gives it s history, and describes what it means to all of us And he does so in an interesting, and although wordy, page turning manner I felt compelled to read this book People have, at times, accused me of believing in conspiracies, or seeing patterns that do not exist, only to have the NY Times break a story, or an author publish an expose, which inevitably explainsthoroughly what I had observed Roger McNamee wrote the book that exp...

  9. Everydayreader1 says:

    Roger McNamee, a player and investor in the tech world for over three decades, makes the case that Facebook, as well as other internet platforms are responsible for not reining in some very bad actors, harming our democracy and changing the world for the worse He explains how he came to those conclusions and how he believes Facebook and Google, in particular, and ...

  10. Jeffrey Powanda says:

    Good book for Facebook haters like me, but I m not optimistic about McNamee s proposed solutions aggressive antitrust action and government regulation In fact, I m surprised McNamee, a multimillionaire Silicon Valley investor with elite friends, didn t simply fund a new social network platform based on humane ...

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