The Bookshop of the World: Making and Trading Books in the Dutch Golden Age



The Bookshop of the World: Making and Trading Books in the Dutch Golden AgeThe Untold Story Of How The Dutch Conquered The European Book Market And Became The World S Greatest Bibliophiles The Dutch Golden Age Has Long Been Seen As The Age Of Rembrandt And Vermeer, Whose Paintings Captured The Public Imagination And Came To Represent The Marvel That Was The Dutch Republic Yet There Is Another, Largely Overlooked Marvel In The Dutch World Of The Seventeenth Century Books In This Fascinating Account, Andrew Pettegree And Arthur Der Weduwen Show How The Dutch Produced Many Books Than Pictures And Bought And Owned Books Per Capita Than Any Other Part Of Europe Key Innovations In Marketing, Book Auctions, And Newspaper Advertising Brought Stability To A Market Where Elsewhere Publishers Faced Bankruptcy, And Created A Population Uniquely Well Informed And Politically Engaged This Book Tells For The First Time The Remarkable Story Of The Dutch Conquest Of The European Book World And Shows The True Extent To Which These Pious, Prosperous, Quarrelsome, And Generous People Were Shaped By What They Read

I began my career working on aspects of the European Reformation My first book was a study of religious refugee communities in the sixteenth century, and since then I have published on the Dutch Revolt, and on the Reformation in Germany, France and England, as well as a general survey history of the sixteenth century In the last years the focus of my research has shifted towards an interest in the history of communication, and especially the history of the book I run a research group that in 2011 completed a survey of all books published before1601 the Universal Short Title Catalogue This work continues with work to incorporate new discoveries and continue the survey into the seventeenth century In 2010 I published an award winning study of The Book in the Renaissance, and in 2014 The Invention of News a study of the birth of a commercial culture of news publication in the four centuries between 1400 and 1800 I return to the Reformation for a study of Luther s media strategy, published in 2015 by Penguin as Brand Luther, 1517, Printing and the Making of the Reformation I am now engaged in a study of the book world of the seventeenth century Dutch Republic, to be published in 2019 as Trading Books in the Age of Rembrandt.I am the lead editor of two monograph series the St Andrews Studies in Reformation History, and The Library of the Written Word In 2012 2015 I served a three year term as Vice President of the Royal Historical Society.I welcome enquiries from potential postgraduate students working on any aspect of the Reformation or Book History.

[Ebook] ↠ The Bookshop of the World: Making and Trading Books in the Dutch Golden Age Author Andrew Pettegree – Heartforum.co.uk
  • Hardcover
  • 496 pages
  • The Bookshop of the World: Making and Trading Books in the Dutch Golden Age
  • Andrew Pettegree
  • 14 November 2019
  • 0300230079

10 thoughts on “The Bookshop of the World: Making and Trading Books in the Dutch Golden Age

  1. Marks54 says:

    Economic business history is a somewhat strange area to poke around in sometimes Some accounts are good stories, akin to historical fiction with a bitdocumentary basis Others are closer to economics studies that happen to deal with historical actors the work of the cliometricians like Fogel, Engerman, or North come to mind This can be really fine work, although readers should dust off their reviews of regression analysis and economic models In between or historical analyses that ma Economic business history is a somewhat strange area to poke around in sometimes Some accounts are good stories, akin to historical fiction with a bitdocumentary basis Others are closer to economics studies that happen to deal with historical actors the work of the cliometricians like Fogel, Engerman, or North come to mind This can be really fine work, although readers should dust off their reviews of regression analysis and economic models In between or historical analyses that make great use of exotic data sources and draw insights out of the data without becoming so abstract that the work in inaccessible Chandler is a standard here, but there is lots of good work.Andrew Pettegree is a British historian who wrote an outstanding 2010 book The Book in the Renaissance He studied how the business model for book publishing developed after the invention of the movable type printing press He starts with the production constraints on the printing of major volumes uncertain demand, costly to keep capacity inactive while waiting to printuncertainty of customer behavior since many of one s potential customers for large volumes already have lots of books, etc and then developed his analysis from there It is an insightful book and a brilliant study.The current volume looks at the Dutch bookselling industry about a hundred years later, from the late sixteenth century through the seventeenth century the Dutch Golden Age and beyond He makes the case that the bookselling industry was hugely important to the Dutch and that it was the leader across Europe leading the industry to evolve in ways that fundamentally shaped its development into the modern era How can he do this He identified where the printing presses were and he tracked how booksellers listed their inventories for sale in the new institution of newspapers one needs a printing press for them too There are similar technology constraints on printing different sorts of jobs as there were for Gutenberg Pettegree goes well beyond this by identifying the different customers and institutions that commissioned books and other printing jobs, including universities, churches, private schools, municipalities and other government institutions, and rich private clients He also did a good job at locating the publishing industry in the political and cultural context of the seventeenth century to show the topics that people wanted to read and write about.The third aspect of the study is the distinction Pettigree makes between international and domestic sub markets for books Some books were sold to foreign markets Others were purchased internationally for domestic consumption, still others were purchased internationally and resold to other countries Finally, there was the purely domestic market, which he argues was most important for the long term success of the industry.The unfolding of this analysis provides a flood of insights that I could not begin to address adequately in a short review Around most points are a variety of nooks and crannies that make a reader stop and think For example, part of the growth of publishers came from links to universities, who made candidates for credentials purchase nontrivial production runs of their theses at their own expense as a condition of graduating and you think being a grad student is hard today What the reader gets here is nothing short of a detailed analysis of a major industry with plenty of historical context over the course of a 150 years Ok, so the text is a bit of a slog at times, but who cares This is a history of the first Information Age when the key technology was the printing press The comparisons with today are striking and he can do this because he has a well defined market setting, fairly detailed records of what books were published and sold, and a set of production and governance constraints that are understandable and reasonably bounded These conditions are very hard to get in a well done industry study today To take the story back to the 1600s is amazing.It is a long book but well worth the effort

  2. John says:

    A few weeks ago I walked into my favourite Toronto bookstore, Ben McNally Books Bay Street just south of City Hall and found this book staring at me from the first stack I had to have it, given my own Dutch heritage and my guess that this book would have something to say about Dutch literacy literacy in the historical past or lack of it being an academic interest of mine The book did not disappoint for the most part It opened a window on Dutch life during the Netherlands Golden Era tha A few weeks ago I walked into my favourite Toronto bookstore, Ben McNally Books Bay Street just south of City Hall and found this book staring at me from the first stack I had to have it, given my own Dutch heritage and my guess that this book would have something to say about Dutch literacy literacy in the historical past or lack of it being an academic interest of mine The book did not disappoint for the most part It opened a window on Dutch life during the Netherlands Golden Era that I was utterly unfamiliar with Perspective by incongruity, you could say along with Kenneth Burke Following the many different ways in which the printing press and book trade brought wealth, controversy, and learning to the Netherlands was utterly fascinating And there was interesting reading about the impact of high literacy in the Netherlands, too Why not five stars Well, I m a generalist, I guess, and this book was so chock full of fascinating vignettes and long explanations of minor points that it was just too much sometimes But mostly, at least, too much of a good thing I highly recommend this to those interested in Dutch history, especially if you d like a sideways look at it

  3. Carl says:

    A fascinating academic study of the book trade in the Dutch golden Age, which suffers from time to time from dry overly scholarly text, yet is a vital reconstruction of a bibliophilic moment in time.I have read an earlier book by Pettegree about the Book in the Renaissance, and it was marvelous both in it research and it s tone and readability for a general reader Bookshop not quite.at too many times the narrative is about lists of books and numbers rather than events or people or even informa A fascinating academic study of the book trade in the Dutch golden Age, which suffers from time to time from dry overly scholarly text, yet is a vital reconstruction of a bibliophilic moment in time.I have read an earlier book by Pettegree about the Book in the Renaissance, and it was marvelous both in it research and it s tone and readability for a general reader Bookshop not quite.at too many times the narrative is about lists of books and numbers rather than events or people or even information about these lost books.Perhaps this is a by product of the research undertaken for this study book Pettegree and co author Arthur der Weduwen spent many hours days and months digging through archives, often through piles of uncatalogued material hunting for book catalogs, pamphlets and other ephemera to reconstruct books that have no surviving copies, books that were so widely used that were often read until they fell apart and were replaced It is amongst these books that the true tale of the Dutch publishing industry lies Indeed because of the time and other expenditures perhaps the Authors felt compelled to justify the research by listing said materials, which bogs down the flow of the narrative.An important look into vernacular printing during the Dutch Golden Age Scrupulously researched and well worth fighting through to the finish

  4. Christopher says:

    Outstanding and detailed history of printing and publishing in the Netherlands during the 17th century What we think of as the Dutch Golden Age could not have happened as it did without the contributions of the publishing industry to a literate population.

  5. Covey Mcallister says:

    Very well researched and enjoyable to read I especially liked the insights into various libraries of the wealthy and the not so wealthygave me some inspiration to read a few 1600 s popular picks Who knew that newspaper advertising, lotteries, and propaganda all come from the Dutch

  6. Thirza Blekendaal says:

    Zeer interessant Op een toegankelijke manier geschreven Veel Nederlandse geschiedenis achtergrondinformatie wat het nog leuker en interessanter maakt Een aanrader, ook voor mensen die niet de master boekwetenschap volgen

  7. Steven says:

    A really interesting topic, but I just wasn t feeling it at this time Perhaps I ll get back to it one day.

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