The Power of Decoupling: The Impact of Consumer-Driven Disruption

The Power of Decoupling: The Impact of Consumer-Driven Disruption[Download] ➾ The Power of Decoupling: The Impact of Consumer-Driven Disruption By Thales S Teixeira – Heartforum.co.uk Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond as well as what potential Based on six years of research, of Decoupling: Epub Ý Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established The Power Kindle - companies can do to respond as well as what potential startups must master if they hope to gain a competitive edgeAs it turns Power of Decoupling: PDF ✓ out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb or a dozen other startups that have shaken up incumbents and threatened the status quo For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing or consuming a product or service Upstarts, Teixeria shows, do not attempt to compete with or overtake a reigning incumbent company entirely Instead, they work to peel away a portion of the consumer decision making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store Zipcar doesn t attempt to compete head to head with GM, but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance In a penetrating narrative filled with case studies and stories, Teixeira shows us how startups successfully disrupt industries and what industry leaders must to avoid being disrupted and protect their domain.

Is a well known author, some of Decoupling: Epub Ý of his books are a fascination for readers like in the The Power of Decoupling: The The Power Kindle - Impact of Consumer Driven Disruption book, this is one of the most wanted Thales S Teixeira author readers around the world.

The Power of Decoupling: The Impact of Consumer-Driven
    The Power of Decoupling: The Impact of Consumer-Driven shaken up incumbents and threatened the status quo For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing or consuming a product or service Upstarts, Teixeria shows, do not attempt to compete with or overtake a reigning incumbent company entirely Instead, they work to peel away a portion of the consumer decision making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store Zipcar doesn t attempt to compete head to head with GM, but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance In a penetrating narrative filled with case studies and stories, Teixeira shows us how startups successfully disrupt industries and what industry leaders must to avoid being disrupted and protect their domain."/>
  • Hardcover
  • 288 pages
  • The Power of Decoupling: The Impact of Consumer-Driven Disruption
  • Thales S Teixeira
  • 14 May 2018
  • 152476308X

10 thoughts on “The Power of Decoupling: The Impact of Consumer-Driven Disruption

  1. Trevor says:

    Chock full of highly useful insights and examples which helped me in my own business I would recommend this book as the best business book of 2019 so far.

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