Business Sutra: A Very Indian Approach to Management




      Business Sutra: A Very Indian Approach to Management
Why we do business impacts how we do it and what ultimately gets done As is belief, so is behavior, so is business This is Business Sutra, a very Indian way of doing business.It is very different from Management Science, taught in business schools around the world, which does not factor in belief, because belief is subjective truth, hence cannot be measured.Despite the veneer of objectivity, Management Science is rooted in Western belief Just as ancient Greeks celebrated Elysium, much cherished heaven of heroes, and the Bible speaks of the Promised Land, ultimate destination of faithful, Management Science is goal oriented, obsessed with vision, mission, objectives, milestones, and targets.By contrast, Business Sutra is gaze oriented Great value is placed on the practice of darshan how we see the world and our relationship with Lakshmi, goddess of wealth, whose image adorns Hindu homes, Jain temples and Buddhist stupas.If we believe that wealth is something that needs to be pursued, we end up turning the workplace into a rana bhoomi, a battleground of investors, regulators, employers, employees, vendors, competitors and customers.If we believe that wealth is something that needs to be attracted, we end up turning the workplace into a ranga bhoomi, a playground where everyone is happy.Communicated symbolically through the stories, symbols and rituals of India, which have been transmitted across the subcontinent for centuries, Business Sutra reveals a radically different approach to management, business, goverance, leadership, even economics and politics, that India seems to have forgotten, and the world has overlooked.Who better to unravel it than India s foremost mythologist, renowned speaker, columnist, author, leadership coach and Chief Belief Officer of Future Group, Devdutt Pattanaik.He reveals how Management Science is based on the assumption that the world is finite, certain, controllable and linear But in a global village, where everything is volatile and vibrant, there is need for a theory that is comfortable with infinity, diversity, uncertainty and non linear modes of thinking Hence, Business Sutra. Read Business Sutra: A Very Indian Approach to Management by Devdutt Pattanaik – heartforum.co.uk

Dr Devdutt Pattanaik born December 11, 1970 is an Indian physician turned leadership consultant, mythologist and author whose works focus largely on the areas of myth, mythology, and also management He has written a number of books related to Hindu mythology, including Myth Mithya A Handbook of Hindu Mythology, a novel, The Pregnant King, and Jaya An Illustrated Retelling of the Mahabharata 2010.He is the Chief Belief Officer of Future Group, one of India s largest retailers, bringing the wisdom of Indian mythology into Indian business, especifically in human resource management He also writes a column for the newspaper MID DAY.He has also written a novel based on a tale from the Mahabharata titled The Pregnant King published by Penguin Books India

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      Business Sutra: A Very Indian Approach to Management
 – heartforum.co.uk
  • Hardcover
  • 446 pages
  • Business Sutra: A Very Indian Approach to Management
  • Devdutt Pattanaik
  • English
  • 25 June 2018
  • 8192328074

10 thoughts on “ Business Sutra: A Very Indian Approach to Management

  1. Maria says:

    A few months ago, I ran into a slight problem I had a bit of a misunderstanding with Mrs Asha Singh not her real name , a neighbourhood friend of mine, someone I ve known since I arrived in India about two decades ago We d gone for a bit of shopping Mrs Asha Singh, I d come to understand, had been collecting discount coupons for a very large chain store Her husband would go there, buy the monthly provisions and pay for them and he would hand Mrs Asha Singh these discount coupons every A few months ago, I ran into a slight problem I had a bit of a misunderstanding with Mrs Asha Singh not her r...

  2. Vivek Tejuja says:

    When you think of mythology and management, it becomes very difficult to connect the two Doesnt it I am sure anyone would think it is impossible or close to being impossible, however that isnt the case for Dr Devdutt Pattanaik, who when speaks of mythology, does not consider it any different from daily living He doesnt categorize or compartmentalize the concept at all When Dr Pattanaik writes or talk of mythology, he weaves it seamlessly into what we call living He doesnt treat it any When you think of mythology and management, it becomes very difficult to connect the two Doesn t it I am sure anyone would think it is impossible or close to being impossible, however that isn t the case for Dr Devdutt Pattanaik, who when speaks of mythology, does not consider it any different from daily living He doesn t categorize or compartmentalize the concept at all When Dr Pattanaik writes or talk o...

  3. Sukanya says:

    Reviewing is as much a subjective experience as reading This isn t so much a review as much as it is an attempt to record my experience of reading this book the things that stayed back with me, the things that registered in my mind and the things which will perhaps make me revisit the book again some day.The book,as many have rightly pointed out, is not the kind one can finish quickly It isn t an easy book to read Not because it is difficult to comprehend Or sprawling Or moribund But Reviewing is as much a subjective experience as reading This isn t so much a rev...

  4. Ashish Taneja says:

    A very impactful book challenging the core beliefs of our workplaces the ones which make us crib about our professional lives Belief Behavior BusinessOrganizations work hard to model our behavior so that business can be done but no one talks about the belief system of a person which leads to a certain kind of behavior The focus is on goals rather than the person which dehumanizes the organization The thread which links Belief to Behavior to Business is the Business Sutra A very impactful book challenging the core beliefs of our workplaces the ones which make us crib about our professional lives Belief Behavior BusinessOrganizations work hard to model our behavior so that business can be done but no one talks about the belief system of a person which leads to a certain kind of behavior The focus is on goals rather than the person which dehumanizes the organization The thread which links Belief to Behav...

  5. Paromita Bardoloi says:

    It is not a very usual experience that you read a book on management and you are gripped within its stories and intricacies Devdutt Pattanaik is definitely does that with no apologies Business Sutra looks at management through the Indian perspective The writer uses symbols, codes, stories from Hinduism, Buddhism and Jainism to put forth his perspective He also uses the Mahabharata and Ramayana as the background as if he was born to tell the sto...

  6. SHALEEN Dr says:

    Mostly this is about mixing mythology with present times Most of issues are repetitive and common sensical Book changes stances about symbols and symptoms and rightfully twists it as per needs Probably the religion is always made to be so One...

  7. Ashutosh says:

    Not very much satisfying, and i wont recommend it to others as well. you surely can skip it.

  8. Azeem Azimuddin says:

    What a disappointment No unique insights here, only topical and pop, superficial.

  9. Anu Ranganath says:

    I was very excited to read the book but the book does not grasp the attention fo the reader.The flow threw me off.The content is good but could have helped with some good editing.

  10. M says:

    Though I am an ardent fan of Devdutt this book didn t live up to its expectations and media publicity.

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